Online Students Workbook

Online students workbook is a website designed to address the specific needs of students who follow the national curriculum, our country has been engaging in the education industry for eons solely based on conservative methods but the past few months have made everyone realize that education is an activity that can be both virtually conducted while having a similar efficacy to the traditional classroom method. we at Online Students Workbook have partnered up with the countries best professors to create this amazing site where students can access a multitude of questions and answers booklets on our site. Students will also be provided with the answer, and it doesn’t stop here, we also have tutorials to teach students each and every subject in their curriculum.

Market Analysis

The market analysis we have chosen is a SWOT analysis, here we will discuss about the strengths, weaknesses, opportunities and threats faced by our company,

Strengths

·         We have a panel of well-qualified lecturers who prepare our worksheets according to the students’ requirements.

·         Our staff is composed of experienced IT professionals who manage our databases.

Weaknesses

·         We are located out of Colombo and this comes as a disadvantage, because our staff members quite frequently get delayed to work

Opportunities

·         The current global situation has caused people to focus more on online learning.

·         The low data prices makes our service accessible to a large number of users

Threats

·         The emergence of many similar companies in the wake of the pandemic

 Our business model

Our business model followed here is the Business to Consumer model, since our business provides students with the relevant study material directly to our target customer, this falls under the B2B category.

 

 

 

Our Prospective Clients

The education industry has two prospective clients namely, teachers and students. The purpose of Online Workbook is to provide a quality education surpassing the boundaries of traditional teaching methods to students at the comfort of their homes accessible at any time anywhere.

Types of Information Technologies we use

1.      Accounting packages

All our accounting functions are carried out using accounting packages e.g. sage, MsExcell etc.

2.      Business relationship management

Software that manages the capacity of business or technology services.

3.      Cost control software

We equip many cost control software’s

4.      Ecommerce

Ecommerce is used to proceed with transactions.

IT Architecture

Systems Architecture

We have hired a local company to design our IT system software to fit our specific needs, the system records all the names of students and their information to a server computer, each time a student makes a payment or when we receive money form google ad sense it automatically gets recorded in the system.

Revenue Streams

The main source of our revenue is through a subscription fee, currently we charge each student a fee of Rs 1000 per month for tutorials and a further Rs 500 for accessing videos through the portal, in addition to this we also display advertisements on our website which also grants us a lucrative revenue monthly.

Calculation of ROI

ROI = Net Income / Cost of Investment * 100%

 

Net Income

Annual subscription income

Number of subscribers * Subscription fee ~ 2665*1000                    Rs 2 665 000

Income from advertisements for the year ended 2019                       Rs 1 500 000

Gross income                                                                                       Rs 4 165 000

(-) Total expenditure                                                                           Rs (1 165 000)

= Net Income                                                                                      Rs 3 000 000

Cost of investment

Web designers fee                                                                                Rs 200 000

Company staff salaries                                                                        Rs 700 000

Domain fee                                                                                          Rs     4 000

Rent                                                                                                      Rs 300 000

Other expenses                                                                                     Rs 100 000

Total cost of investment                                                                     Rs 1 304 000

ROI 3 000 000/1 304 000*100% = 2.3%

 

overlapping-circles model

The overlapping-circles model of sustainability acknowledges the intersection of economic, environmental, and social factors. Depending on our mindset, we re-size the circles to show that one factor is more dominant than the other two. For example, some business leaders prefer to show the economy as the largest circle because it is the most important to their success and it makes their world go round.

 

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